The real dilemma is whether to hire an E-commerce services agency or a freelancer.
When it comes to managing your business, one of the most essential things to consider is ‘who should handle important business tasks like marketing for me?’
That said, the response is very important.
Working with a freelancer or an organization is an exciting period in your company’s growth. You need someone who truly knows your company, your goals, and how to make your dreams a reality.
Let’s set the stage.
It is easy to manage things on your own early in your firm – marketing, business growth, sales, PPC campaigns and everything else in between.
However, when your business begins to thrive and develop, you’ll need a team to manage your business. So that you can handle other important tasks like business development.
You’ll most likely seek help at this time.
Many expanding firms are confused between hiring a freelancer and an agency. We’re here to help by outlining the advantages and disadvantages of each choice.
Let’s get going right away!
Skills
When we talk about skills in general, what is the best option for your business?
Freelancers
Pro:
Freelancers are typically well-rounded professionals. Most freelancers do not start independently and have often worked in a few different firms before opting to work as freelancers.
This gives them a broader perspective on marketing and how they view the business.
When choosing a freelancer, look for someone who specializes in meeting your specific goals, whether it’s website development, SEO, listing optimization or social media. You might also choose someone with relevant experience in your industry.
Con:
Finding a freelancer with a wide variety of targeted abilities may be difficult, so you may need to seek further freelancers. It might be time-consuming to explain your concept and work with more than one freelancer.
Ecommerce Services Agency
Pros:
You’ll have a team of seasoned marketers with diverse abilities. You won’t have to repeat your vision; they’ll all be on the exact page about what performs best for your company. They will help you in brand building.
Cons:
You won’t be able to choose who you deal with. The digital agency assigns a strategist to your company, who is usually selected randomly depending on your company size.
If your company is large, you may be able to hire an experienced marketer. On the other hand, a smaller company will most likely be partnered with a marketing novice.
Communication
As cliche as it may sound, communication is indeed the key. But which one is better when it comes to communication, Freelancers or Agencies?
Freelancers
Pros:
Freelancers are more adaptable since you may establish expectations and time frames for assignments at the first meeting. Freelancers can contact you more casually via social media or instant messaging apps.
Cons:
Because freelancers might come from anywhere, contacting them can be a little more complicated, especially if they don’t live in your time zone.
Ecommerce services agency
Pros:
Client communication will be standardized at digital marketing companies. The account manager allocated to your company will schedule weekly, bimonthly, or monthly calls to keep you updated on your company’s status.
Cons:
Reports and calls for most agencies may incur additional charges or take time away from your business.
Price
How much you are going to be spending on getting your business tasks done is essential to plan beforehand. So who wins the battle price-wise, freelancers or agencies?
Freelancers
In the conventional sense, freelancers do not usually request a salary but want to be paid per hour. They are more efficient than office employees because they face fewer distractions and disturbances.
Different freelancers charge differently based on their experience and the clients they have worked for before.
Ecommerce services agency
Digital firms usually deliver high-quality services at a reasonable fee. Depending on the task, in some cases, it could be more cost-effective to engage a freelancer directly.
Priority level
Freelancers
Pro:
Because freelancers often have fewer tasks than big digital agencies, they may prioritize your initiatives. If the job is big enough, freelancers may work on just one task at a time. It’s almost as if you had an in-house marketing specialist.
Con:
Due to a shortage of resources, a freelancer may take longer to complete a project.
Ecommerce services agency
Pro:
A digital firm will have additional resources to complete your project swiftly.
Con:
An online agency will be swamped with projects and will be under pressure to provide outcomes for large customers with big cash. Smaller clients are less beneficial to a digital firm. An agency-managed project may not receive the attention it requires.
Data and security
Freelancers
A freelancer could be able to work quicker at times. They may be more flexible and deliver tasks faster than a digital agency. But that isn’t the case every time. The sad fact about hiring a freelancer is that they may endanger your company’s data.
Furthermore, freelancers usually build up their firms so that they may work with various clients. You could suppose that these clients are from a different industry than yours. However, some may be contradictory, and you would be unaware of it.
You have no idea if the freelancer is using the same workaround. It’s a great deal of faith to put in one person when there’s no safety net. Contracts and legal duties of an agency prevent this.
Ecommerce services agency
Agencies usually take more time to complete projects, not because they are slower. It’s not because they’re playing golf. They have the necessary technologies.
It’s because they have protections in place. They use caution and conduct tests. They have procedures and rounds to guarantee that the project is well-thought-out and in line with the brand’s and purpose’s goals.
Moreover, agencies also make use of marketing strategies for your brand building. They make sure that everything is safe. Many viewers have signed off and been awarded the thumbs up.
Agency vs. Freelancer: Which One to Opt For?
When it comes to collaborating with an organization or a freelancer, there is no choice between the two. It all depends on your requirements.
A freelancer appears to be highly ideal for start-ups or businesses in the following circumstances: with a restricted budget, necessitating small-scale online marketing strategies with specific demands over a short period, and little likelihood of strategy evolution in the immediate term.
In the other circumstances, it appears that hiring an agency is preferable. Its manner of operation, organization, and long-term commitment align with a giant corporation’s objectives.
For example, if you are a solopreneur looking for social media management, a freelancer might serve your purpose well. However, if you own an enterprise and want digital marketing companies to manage your business, an agency should be your preferred choice.
